Certificate for 330 USD

(Level 1)

Google Ads

Online Store

All rights to the Google logo, name, and trademarks belong to Google LLC.

We are not official representatives of Google (in the field of advertising setup, one can typically only be a “Google Partner”).

What Are Certificate Levels?

Different Certificate Levels include limitations on creatives (image and video creation) and other add-ons (see product characteristics). In addition, your Certificate Level is automatically changed if you exceed the advertising budget limit (excluding VAT).

If during the Previous month of managing your Advertising Account, your advertising expenses exceeded 250% of the Certificate value:

1. You move to the next level. If you disagree, your money will be refunded, and the service will not be provided.

If during the Previous month of managing your Advertising Account, your advertising expenses exceeded 250% of the Certificate value:

1. You move to the next level. If you disagree, your money will be refunded, and the service will not be provided.

2. Example:

– Certificate 200 USD 

– Spending limit 500 USD 

– Advertising budget spending 600 USD (300% of the Certificate value)

– You move to the next level Certificate

Regardless of Certificate Type, at Level 3 — there are no limits (only within USA).

List of Services:

1. Initial creation and/or setup of resources:

1.1 Creation/setup and registration of the Google Ads account;

1.2 Creation/setup and connection of Google Analytics;

1.3 Creation/setup and connection of GTM (Google Tag Manager);

1.4 Creation/setup and connection of Google Merchant Center (the place where products are uploaded for future advertising via Google Ads);

1.5 If the Google Merchant Center account gets blocked — the package includes an unblocking procedure;

1.6 Connection of necessary website add-ons that allow transmitting data required for e-commerce (WordPress plugins or other platform integrations). If I cannot do this personally — a document is provided describing the technical request for the Website Developer;

1.7 Setting up goals for Advertising

1.8 Verification of correct data transfer to Ads and Analytics.

2. Google Ads Setup

2.1 Determining the strategy and expected results of the Ads campaigns

2.2 Creating Advertising Campaigns:

• Shopping
• PMAX
• Search
• others

2.3 Creation of Creatives (see quantity in Product Characteristics):

• Images for ads
• Videos for ads

2.4 Uploading existing creatives (Images/Videos) for Ads

2.5 Ongoing monitoring of campaign performance and regular adjustments

2.6 Optimization of Merchant Center.

3. Additional Settings

3.1 Creating a group where leads will be delivered

3.2 Integration with Instagram, Facebook, TikTok, Zapier

4. Reporting

4.1 Regular monthly reports

4.2 Quarterly report (3 months) for performance analysis

This product description and its characteristics constitute a document that defines the terms of service provision.

Additionally, the terms of using this Certificate are listed on the page: “Terms of Use of Certificates”: https://www.ads-by-mike.com/certificate-policy (Link).